Way.io FANG programmatic platform provides a safe, convenient and fast marketing way for brand and performance advertisers. The platform is empowered by NEO (Artificial Intelligence). Through AI algorithm, FRACTAL automatically optimizes in real time to improve the campaign performance, and historical data are mined to predict the campaign performance in ADBOX (Advertising Strategy Simulation System). GUARDIAN (Automatic Monitoring System) provides detection and early warning services for the platform to ensure the long-term stable operation of FANG. Way.io data management platform is also an important part of programmatic advertising stack. Billions of users are classified and displayed in the form of 288 tags, which can identify users across devices and gain insight into audience and provide data analytics services.
Way.io helped Toyota to spread the new concept for the brandLEARN MORE
Way.io choose premium traffic matching the brand, and on the premise of protecting the safety of Toyota brand, we spread the new enterprise challenge theme -- "START YOUR IMPOSSIBLE".
Way.io data management platform users tag was used to find the audiences of high-end hotels, and predictive modeling was used to improve the scale of visits to Hyatt website.
The target audience was analyzed according to different products,and Way.io's bidding algorithm adjusted the bidding price in real time according to the performance data of media.