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Way.io

DATA MANAGEMENT PLATFORM

Way.io DMP, leveraging the more flexible and accurate mobile data as the main sources, supports online and offline data access, helps customers build audience profiles, forms a multi-dimensional data management system, maximizes market insight, provides advertising and performance monitoring services.

DMP

Attributes: Female, 30+, Beijing, White-collar, HR, Monthly 20K, Undergraduate degree

Hobbies: Romance Film, Korean drama, Anime, Swimming, Yoga, Travel, Thailand, Japan

Attributes: Male, 35+, Shanghai, Business People, Monthly 50k, PhD

Hobbies: News, Finance, Gym, Business travel, Reading

Attributes: Male, 20+, Beijing, Staff, Monthly 10K, Undergraduate degree

Hobbies: Games, Entertainment, Science Fiction Movie, News, Social

CROSS-DEVICE DATA

Cross-device data technology can target users more precisely, eliminate wasteful excessive impressions to users. It can also help advertisers deliver ads to a single user across multiple devices to improve advertising effectiveness.

USER TAGS

Tens of billions of users are covered by 288 tags created by data scientists mining through data from various media partners.

AUDIENCE BEHAVIOR TRACK

Way.io DMP can process data to completely demonstrate target audiences’ behavior track.

CONTACT US

Tel

010-86460349