Logs processed per day
Active device matching
Way.io DMP, leveraging the more flexible and accurate mobile data as the main sources, supports online and offline data access, helps customers build audience profiles, forms a multi-dimensional data management system, maximizes market insight, provides advertising and performance monitoring services.
Attributes: Female, 30+, Beijing, White-collar, HR, Monthly 20K, Undergraduate degree
Hobbies: Romance Film, Korean drama, Anime, Swimming, Yoga, Travel, Thailand, Japan
Attributes: Male, 35+, Shanghai, Business People, Monthly 50k, PhD
Hobbies: News, Finance, Gym, Business travel, Reading
Attributes: Male, 20+, Beijing, Staff, Monthly 10K, Undergraduate degree
Hobbies: Games, Entertainment, Science Fiction Movie, News, Social
Cross-device data technology can target users more precisely, eliminate wasteful excessive impressions to users. It can also help advertisers deliver ads to a single user across multiple devices to improve advertising effectiveness.
Tens of billions of users are covered by 288 tags created by data scientists mining through data from various media partners.
Way.io DMP can process data to completely demonstrate target audiences’ behavior track.