Way.io choose premium traffic matching the brand, and on the premise of protecting the safety of Toyota brand, we spread the new enterprise challenge theme -- "START YOUR IMPOSSIBLE".

Way.io data management platform users tag was used to find the audiences of high-end hotels, and predictive modeling was used to improve the scale of visits to Hyatt website.

The target audience was analyzed according to different products,and Way.io's bidding algorithm adjusted the bidding price in real time according to the performance data of media.

Way.io made audiences profile and modeling through the users data from the school website,targeting relevant media category for high-end education audiences

Used Way.IO's FANG to target premium Apps and relevant audiences,and optimized clicks using Way.IO's predictive modeling to improve the effect.

Through traffic filtering, site/APP whitelist targeting, time use survey and other technical methods, choose premium media for brand impression.