Mobile payments apps have leapfrogged credit and debit cards in China, signposting the way forward for the rest of the world.
The QR code is going to both speed up the e-commerce payment experience and make it more secure.
The digital age was supposed to give brands pinpoint accuracy as to their target audiences, but too often the same tools meant to deliver on that promise have led to bewildering concerns about brand safety.
In August 2018, Retail Week reported that 76% of consumers research online before making a purchase, either online or in-store. This has resulted in significant challenges for brands to maintain relationships and achieve loyalty.
Global programmatic advertising will grow by more than $13 billion next year and the year after, but its growth rate has stalled and it’s making slower-than-expected headway in taking share from non-programmatic media, according to Zenith’s 2018 Programmatic Marketing Forecast published Monday.
Efficiency and emotion? We must find the best of both worlds.
"Blockchain marketing" is the buzzword for 2018. Where can blockchain help advertising?
Creativity is no longer just about copy, design, and scripts. Staying ahead of the curve requires agencies to be more strategic and innovative in their use of technology. If you save all your creativity for your creative, you won’t be able to keep up.
Context will once again be king. It’s time for publishers and buyers to take charge by having a better understanding of context and how it can lead to better performance and brand metrics.